FAQ Page

We don’t ship to Mexico yet, but we will be shortly.

Whether you’re experiencing a creative block or need assistance in creating a brand for your new business, we’re at your service. Let one of our expert graphic designers help you achieve your vision with custom designs you’ll be proud to show off! Call us to discuss your vision and let us bring it to life. Call us: 800.440.9131 or email us: [email protected]

If you have a design ready to go to press, simply upload to our website and we will ensure your files are ready to go.

When you upload your print-ready files, we’ll get started right away on checking for design errors such as incorrect bleed, resolution, and color mode. We will then email you a proof for you to approve, your order will be sent to print, and you can rest assured that your files are ready for the press.

And if you have a multi-page product, we also offer the Manually Processed, High-Res Hard Copy Proof so that you can inspect your design one page at a time – in hand.

3-panel fold that folds back and forth to make a Z shape.

Paper manufactured without visible wire marks, usually a fine-textured paper.

Folding or feeding paper into the press or folder parallel to the grain of the paper. Compare to Against the Grain. See also Grain.

A die-cut hole revealing the image on the sheet behind it.

Translucent logo in paper created when the paper is milled.

Cleaning ink and fountain solutions from rollers, fountains, screens and other press parts. Certain ink colors may require multiple washups to avoid ink and chemical contamination.

Vector graphics define areas with mathematical equations. It is best to use vector graphics when possible as opposed to raster or bitmap images in your designs. They are able to retain high image quality at any size.

Clear liquid that adds a sheen to the press sheet. Varnishes can be gloss or matte.

Liquid that is applied to a printed sheet then cured with ultraviolet light.

Term that indicates multiple copies of an image are to be printed on one sheet of paper. Two up or Four up means printing the same thing two or four times on each sheet.

Paper that has not been coated with clay.

The final size of the printed piece after the last trim is made. See also Flat Size.

Also called crop marks. Printed marks that show where to trim a printed sheet.

Two folds that create three panels on each side. Both side sheets fold inward, and the inner panel is slightly shorter so that the piece will lie flat when folded. Also called 3-panel Roll Fold, C-fold or Letter Fold.

An area where two colors overlap slightly. Trap is used to make sure any shift in printing does not allow the paper to show through.

Lighter color created by adding white to a solid color.

A standard layout that sets a printing project’s specifications.

11 x 17 sheet of paper.

Abbreviation for Specifications for Web Offset Publications, recommended for offset printing.

In prepress programs such as Adobe Illustrator and Photoshop, a set ink value that can be named and used repeatedly to ensure exact match.

Color produced by light reflected from a surface, as compared to additive color. Primary colors are yellow, cyan and magenta.

Any surface on which printing is done. Can include paper, plastic, fabric, etc.

The material to be printed.

Technique of exposing an image in a precise pattern to create multiple copies on a single plate.

(1) Two pages that face each other and are designed as one visual unit. (2) Another word for dot gain. (3) Technique of slightly enlarging an image to accomplish a hairline trap.

Ink which has been mixed before printing to create a solid color and more precise matching.

All details about a print job, also called specs.

Area of the printed piece receiving 100% ink coverage, as compared to a screen tint.

Binding by stapling sheets along one side.

A printing press into which individual sheets of paper are fed.

Darkest areas of a photograph, compared with midtones and highlights.

Hue made darker by adding black, as compared to tint.

All the activities required to prepare a press for printing or other machine to function for a specific job, as compared to activities during the production run. Also called Makeready.

A printed item that does not require an envelope for mailing.

Using the same paper as the text for the cover.

Lighter color created by dots instead of solid ink coverage.

A process that uses a large amount of ink and a stencil. The thick, plastic ink is forced through the stencil onto the substrate with a squeegee.

The amount of ink coverage applied. See also tints.

A crease put on paper to help it fold in a straight line and prevent cracking.

Electronic device used to scan an image.

An area within the cut/trim marks where you can be sure important text and graphics will not be trimmed. Superstore Printing requests 1/8 inch or .125 inch inside the trim line, which is marked by a dashed magenta line on our templates.

Binding by stapling sheets together at the seam where they fold. Also called Pamphlet Stitch.

Line used as a graphic element to separate or organize sections of copy.

Abbreviation for Red, Green, Blue, the additive color primaries. Not suitable for offset printing.

Type, graphic or other image produced by printing around its outline, allowing the paper to show through. Also called Knockout.

Sharpness of an image on film, paper, screen or other medium.

Cross-hair lines or marks on film, plates and paper to assist printers in aligning color.

The correct alignment of colors during printing.

Typically, 500 sheets of text/writing stock, and 250 sheets of cover stock.

Images composed of tiny dots called pixels. Pixels placed close together fool the eye into seeing continuous tones. Enlarged raster images suffer from lower resolution and may appear fuzzy or pixelated.

Also called a French Fold. Folded once vertically then horizontally for a 4-panel fold.

A print out or mock-up of a job usually presented to the customer for approval.

A kind of specialty printing that involves printing logos and other information on products. Typical promotional items are mugs, pens, flash drives, and lots more.

The process of using cyan, magenta, yellow and black to build/create any and all colors.

The number of copies in one printing.

Production run intended to complete a printing order, as opposed to Makeready.

A proof made on press using the plates, ink and paper specified by the customer and approved before the job goes into production.

Work done prior to printing. May include camera work, color separations, color correction, and platemaking.

(1) In typesetting, a unit of measure equaling 1/72 inch or .014 inch. There are 12 points in one pica. (2) For paper, a unit of thickness equaling 1/1000 inch.

The abbreviated name of the Pantone Matching System.

A piece of metal, paper, plastic or rubber that carries an image to be reproduced using a printing press.

Short for Picture Element. A dot made by a computer, scanner, or other digital device.

A unit of measure. Approximately 1/6 inch or .166 inch.

Creating a line of small, dotted holes for the purpose of tearing off a portion of the finished printed piece.

To bind sheets that have been ground at the spine and are held to the cover with glue.

Portable Document Format.

An industry-standard color matching system used to ensure correct color reproduction.

One section of a brochure, separated by folds. For example, a tri-folded brochure would have six panels, three on each side.

The numbering of pages.

Additional copies printed beyond the ordered amount.

To print one image over a previously printed image.

3-panel fold where the sides of an oversized sheet fold and meet in the middle, creating a larger middle panel.

The amount of show-through on a printed sheet.

Undesirable outcome when freshly printed sheets transfer images to each other.

A type of printing that uses an intermediary surface (blanket) to transfer the image from the inked plate to the paper.

An effect created when making a screen of an image that already has a screen. This usually happens when using a printed piece as an original (i.e. scanning in a picture from a magazine) and should be avoided.

In a photograph or illustration, tones created by dots between 30% and 70% coverage, as opposed to highlights and shadows.

Camera-ready artwork sent with instructions to the printer.

A flat (not glossy) finish on photographs or coated printing paper.

A form of a four-color process proofing system. Superstore Printing does not use this type of proofing system, instead providing digital PDF proofs electronically.

Blocking light from reaching parts of a printing plate. Also called Knockout.

Space around the edge of the printed material.

All the activities required to prepare a press for printing or other machine to function for a specific job, as compared to activities during the production run. Also called Setup

In 4-color process printing, the pink color. Abbreviated with an M.

A lens built into a small stand, used to inspect copy, film, proofs, plates, and printing.

A combination of letters and art that create a symbol that denotes a unique entity.

Area on a mechanical on which images will print. Also called Safe Area.

An embossed finish on paper that simulates the pattern of linen cloth.

In the United States, typically an 8.5 x 11 sheet of stationery that contains the name, address and logo of a business entity.

Two folds that create three panels on each side. Both side sheets fold inward, and the inner panel is slightly shorter so that the piece will lie flat when folded. Also called Tri-fold, C-fold, or 3-panel Roll Fold.

Amount of space between lines of type.

Type, graphic or other image produced by printing around its outline, allowing the paper to show through. Also called Reverse.

To cut the top layer but not the backing of self-adhesive paper. Used when cutting stickers.

Abbreviation for black in 4-color process printing, CMYK.

A machine with a sloping platform that vibrates to even up stacks of printed material.

Postal information placed on a printed product.

Adding copy to a previously printed page, such as printing an employee name on a preprinted business card shell.

One press sheet passing once through a printing unit.

Positioning printed pages so they will appear in the proper order when the piece is folded and bound.

Actual area of the printed piece on which ink can appear.

A specific color, such as red or green.

Lightest portions of a photograph or halftone. Compare to Midtones and Shadows.

Reoccurring, unplanned donut-shaped spots that appear in the printed image from dust, lint or dried ink that get stuck to the blanket cylinder of an offset press.

The output of a computer printer, or typed text sent for typesetting.

The process of converting a continuous tone image into dots for printing, or the result of this process.

Sheet is folded in half, creating 2 panels on each side.

A term meaning a very thin line or small space.

The inside margins of a folded or bound piece.

Unprintable space along the gripper edge.

The area of the sheet where the ripper grabs the paper.

System of metal finger-like devices that pull the leading edge of a sheet of paper through the press.

The alignment of fibers in a paper sheet. Grain is important because paper will crack if folded against the grain.

A color transition accomplished with screens.

A shiny finish that reflects light.

A faint image that appears on a printed sheet where it was not intended.

A fold where both sides fold toward the gutter.

Also called a Quarter-Fold. Paper is folded once vertically, then horizontally, for a 4-panel fold.

Abbreviation of For Position Only. Placing photos or copy in a mechanical to indicate size and placement, but not intended for production.

4-panel fold where the piece is folded inward at one end and then inward again, as if you are rolling it up.

Four basic colors (Cyan, Magenta, Yellow and Black) are combined to create a complete range of color.

Placing photos or copy in a mechanical to indicate size and placement, but not intended for production. Abbreviated FPO.

Bindery machine for folding printed material.

Metallic or colored material on plastic sheets or rolls used in foil stamping, foil embossing, and foil debossing.

Also called Flood Coat. Covering a printed sheet completely with ink, varnish or some other coating.

Size of printed piece after printing and trimming, but before folding and other finishing, as compared to Finished Size.

Size of finished printed piece after production is completed, as compared to Flat Size.

(1) Surface of a coated paper, i.e. gloss or matte. (2) Term for trimming, folding, bindery and other post-press processes.

A shape that is pressed into paper. The resulting area is raised.

A halftone picture made up of two colors.

Abbreviation for Dots Per Inch. Measurement of the resolution of an image.

A fold where the piece is folded in half, then half again, creating 4 panels on each side. Folds are parallel to each other.

Measurement of the resolution of an image. Abbreviated DPI.

Also called spread. A term that expresses how much the size of a dot on film will increase when ink hits paper.

A proof delivered electronically rather than in paper form. The most usual file format is PDF.

Cutting a sheet into a specific shape using a steel cutting die.

Printing directly from a digital file onto a variety of media. Usually used for small or short-run jobs at a higher cost per page. Higher cost is offset somewhat by avoiding the technical steps required to make plates and set up a press. Digital Printing allows for variable data printing, printing on-demand, and shorter turnaround times than traditional offset printing.

A shape or blade used in embossing or for cutting a sheet into a specific shape.

The degree of darkness in an image or photograph.

A device used in quality control to measure the degree of darkness of printed ink.

A shape that is pressed into paper. The resulting area is lowered.

An icy blue color that is one of the four component colors in the CMYK model, with Magenta, Yellow and Black.

Drying inks or varnishes to ensure good adhesion and prevent offsetting.

Also called trim marks. Printed marks that show where to trim a printed sheet.

Removing outer parts of a picture or image to improve framing, accentuate subject matter or change aspect ratio.

Amount of ink covering the surface of the paper. Usually expressed as light, medium, or heavy.

Thick paper used for items such as menus, posters, folders, and business cards.

The degree of tones in an image, ranging from highlights to shadows.

The process of preparing color images by separating them into individual color components. In offset printing, this is traditionally Cyan, Magenta, Yellow and Black (CMYK). When these colors are printed on paper in small dots, the human eye combines them to see the final image.

The process of ensuring that color remains the same when going from one medium to another. A popular Color Matching System (CMS) in the printing industry is the Pantone Matching System.

Improving color separations by altering the electronic file, the amount of color burned onto a plate, or the amount of ink applied to a press sheet.

A strip of colors in the trim area of a piece of printed material, used to ensure that all colors are printing correctly.

In CMYK prepress, percentages of each ink required to crete a certain color. On the press, this term refers to the amounts of each ink added to match the desired color.

A term used in finishing for gathering sets or pages in a specified order.

Paper with a coating of clay to improve reflectivity and ink holdout. Coating types offered by Superstore Printing include Gloss and Matte.

Abbreviation for Cyan, Magenta, Yellow, Key (Black), the four process colors.

The same as an Open Gate Fold with an additional fold in the center to create 4 panels.

Technique of slightly reducing the size of an image to create a hairline trap or to outline.

A term commonly used to mean that a document is ready to go to press. Historically, this meant that the art was ready to be included in the final “mechanical” layout and photographed. Plates were then made from the film’s negative. Now, in a digital-to-plate system, it simply means that a document is ready to be made into a printing plate.

Abbreviation for Coated Two Sides.

Abbreviation for Coated One Side.

A print made on light-sensitive paper used as a proof for checking the film prior to making plates. Superstore Printing doesn’t use this kind of proof, we supply a low-resolution digital proof (PDF) to our customers electronically.

A shape that is pressed into paper without applying ink or foil. Can be embossed, debossed, or stamped.

Printing beyond the trim marks on a sheet so that when the piece is trimmed to its final size, color reaches the edge of the paper. Typically, 1/8″ (.125″) of bleed is sufficient.

Pad mounted on a cylinder of an offset press. Receives the inked image from the plate and transfers it to the surface to be printed.

Where the finishing of printed material takes place. Some things that happen in bindery are trimming, folding, binding, drilling, and boxing.

When screens do not transition smoothly. The steps between areas of lighter and darker screens look stepped or striped.

Water-based coating applied like ink to protect and enhance printing beneath. Environmentally friendly.

When printing is at a right angle to the paper grain, it can cause problems in folding. A workaround for this is scoring.

Software package created by Adobe for converting any document to an Adobe Portable Document Format (PDF) file. Anyone can open your document across a broad range of hardware and software using the downloadable, free software Adobe Acrobat Reader, and it will look exactly as you intended

Color produced by light falling onto a surface. Compare to Subtractive Color. Additive primary colors are Red, Green, Blue.

Also called a fan fold. Similar to a Z-fold but with an additional panel. The piece is folded twice in a zig-zag manner to form a “W” shape.

Yes. All international customers are responsible for paying the custom fees (i.e.: taxes, duties, etc.) to UPS upon receiving the order. Revelation Print will only charge our customers for shipping fees.

If your order is produced at our Canadian plant, all taxes are collected at checkout. If your order is produced at a US plant, Canadian UPS charges include all fees. See below for more details.

Ground Service:

We ship UPS Standard to Canada (ground) service directly to your door. Please allow 4-7 business days from the date your order is shipped. Duties (if applicable), fees and Canadian taxes will be included i n your order total. There are no fees or taxes on orders below $20.01 Canadian Dollars.

Air Service:

We can ship UPS air service to Canada also. UPS Express service is a 1-2 business day service with a morning delivery commitment; UPS Express Saver service is a 1-2 business day service with an afternoon delivery commitment; UPS Expedited service is a 3-5 business day service with an end of the business day commitment.

For the Print Only option, make sure to follow all standard USPS EDDM requirements. For more information, please visit: https://www.usps.com/business/every-door-direct-mail.htm

For the Full Service option, where we take care of the processing and delivery to USPS, simply call us to discuss.

Indicia and Return Address Positioning:

  • our indicia and a return address must be on the artwork.
  • the indicia and return address must be on one side of the print piece.
  • the indicia and return address must be positioned in the top half of the artwork.
  • for 4/0 artwork, the indicia and address must be placed on the front.
EDDM Artwork Example

EDDM Artwork Example

Below is a sample of our full service template for the proper lay out of your artwork:

EDDM Print Only includes sizes and options which are USPS approved for EDDM processing. We print and ship to you just like a normal postcard. Be aware that artwork must include an approved USPS EDDM indicia, return address and must be designed within USPS EDDM specifications. Please visit the USPS website at https://www.usps.com/business/every-door-direct-mail.htm for more information.

EDDM Full Service takes all the guess work out of the EDDM process. Choose your print product, then select your routes using our simple and easy online route selection map, then upload your artwork. We take care of the printing, bundling, EDDM processing, paperwork and delivery to USPS. The USPS postage fee is included in the final price at checkout.

It is required that the artwork have our indicia on one side.

EDDM is a U.S. Postal Service program developed to help businesses get their promotions and advertisements into the hands of a targeted audience, while reducing the cost of preparing and delivering mailing campaigns.

It’s the perfect solution for businesses large and small, allowing you to target homes in your area or across the country. No mailing list or postage permit is required, which saves you time and money. We have a Print Only option, where we print the pieces and you handle the rest of the process with USPS and a Full Service solution, where we take care of everything. With Full Service, postage is as low as 15.7¢ per piece, saving you a bundle over first class rates!

Please note: EDDM orders must meet “commercial flat” specifications and all other USPS requirements. Our built in EDDM Full Service tool and our EDDM Full Service templates make these specifications easy to adhere to.

No. Our shipping service, UPS, will not ship to PO Box addresses and therefore, we cannot ship to a PO Box.

Please note, however, that most post offices now provide an address that can be used to represent your PO Box.  Check with your post office to see if they can provide this for you.

Rich black is an ink mixture of solid black, 100% K, with additional CMY ink values. This results in a darker tone than black ink alone. If you print black alone as 100% K, the resulting black may not be as dark as you might like.


We recommend using

C 60 M 40 Y 40 K 100

This will give you a deep, dark, rich black.

When using a blue in your design, always make sure to leave at least a 30% difference in your Cyan and Magenta values.

100% C 100% M 0% Y 0% K

Blue is close to purple in the CMYK spectrum. Remember, use a low amount of magenta whenever using high amounts of cyan to avoid purple.

EXAMPLE: C-100 M-70 Y-0 K-0

Bleeds must extend past the cut-line and will be trimmed from the product during the final cutting phase. When the image is required to extend all the way to the edge, bleed is needed to preserve the finished look and the quality of the final product.

Please keep all text at least 0.125″ inside the cut-line.

  • The bleed for Standard Products is 0.125″.
  • The bleed for Booklets and Presentation Folders is 0.25″.

Low resolution files may be printed as is or will be placed on hold until we receive new files, slowing your turn-around.

We only accept 300 dpi files and no less.

If you send us an RGB file, there is a chance that a color shift may occur and you may not be satisfied with your job.

You should always start and finish your designs in CMYK color mode.

We recommend saving as a .PDF. You may also send the file in the following types: jpg, jpeg, tif, tiff, eps, and png.

We prefer that you send .PDF with embedded or outlined fonts. .PDF’s are easier to handle and will likely speed up your turn-around. Remember to add crop marks and flatten your files before uploading.